By Jasmine
Under self-imposed regulations, 11 popular U.S. companies have decided to limit their advertisements aimed towards children under age 12. The companies, which all market food and drink products, include Campbell Soup Co., PepsiCo Inc., and General Mills Inc. and make up approximately two-thirds of all food commercials geared towards children. The announcement was made earlier today ahead of a Federal Trade Commission hearing, in an effort to help reduce the nation’s increasing child obesity problem.
The new rules state that seven of the companies will only continue use of their popular licensed characters to advertise online or in print media if they are advertising the company’s healthier products. The four remaining companies promise not to advertise to children at all. New healthy products are said to hit supermarket shelves later this year, and most will use the popular characters, such as Shrek or Spongebob Squarepants, on their packaging.
These new rules are hoped to help parents make smarter, healthier food and drink choices for their children, and should be fully put into action by the end of next year.
Sources:
Fox news
Team 4 News
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